Press Coffee Bar
Logo Concept - The Modern College of Design
This is a logo design for Press, a locally owned coffee bar in Dayton, OH. Press is known for being a down-to-earth, edgy, modern coffee shop with some of the best coffee roasts in the area.
Being in need of a brand upgrade but also wanting to
stay true to their roots, I took into consideration their sophisticated, vintage feel and incorporated that into my design by using serif fonts, one bold color, and a grunge texture. The mention of the location, Dayton, OH, plays into their pride of being a successful local business. This can be modified as they grow and open new locations. The burst element to the logo is used to show the growth that Press is currently experiencing and the success they will have in the future.
The logo is shown on merchandise to be sold in the store and/or worn by employees, a window decal for the store, a sign for the outside, and a mobile coffee truck for various events.