Devil’s Kettle Brewing
Case Study - The Modern College of Design
The Problem:
Devil’s Kettle Brewing faced challenges with inconsistent customer flow year-round and lacked brand awareness and social media presence.
The Process:
This project spanned eight weeks and involved intensive research and audits to understand the brand, their competition, and what can be done revitalize the business.
Brand Values:
Community
Knowledge
Sustainability
Goals:
Audience Growth
Having a larger audience and properly communicating with them will target potential customers, increase sales, and enable more success.
Increase Brand Awareness
This is a crucial step in building trust with the community. DKB must focus on content that showcases the brand’s personality.
Boost Community Engagement
By giving back and being involved, there will be a healthier relationship between DKB and their community
The Solutions:
To overcome the issue of inconsistent customer flow, the brand update aimed to establish a strong and cohesive identity that resonates with the target audience, fostering great brand loyalty. The revamped interior design sought to create an inviting and sophisticated ambiance, while the adaptable outdoor space with seasons amenities aimed to attract customers throughout the year. Additionally, hiring a social media manager played a pivotal role in increasing brand visibility, engaging with the audience, and ultimately driving growth by tapping into the potential of social media as a powerful tool.
Interior Plans:
Exterior Plans:
By investing in a dedicated social media manager, businesses can reap the benefits of enhanced brand recognition, increased website traffic, and improved customer loyalty. This integral role enables effective communication with the audience and allows the brand to cultivate meaningful connections, creating a solid and lasting digital footprint in today’s dynamic marketing landscape.
Through this case study project, I gained valuable insights and learned lessons that have enhanced my understanding of the branding, marketing, and environmental design process.
The project allowed me to witness the power of a well-executed rebranding initiative. The research and strategic planning involved in creating a marketing plan revealed the significance of social media as a driving force for business growth and success. Recognizing the impact of sustainable practices in the brewery’s environmental design highlighted the importance of eco-consciousness in today’s market. Overall, this project has reinforced the value of collaboration, creativity, and adaptability in crafting experiences for clients and their audiences.
With these invaluable lessons in my tool belt, I am excited to embark on future endeavors, continuously evolving my skills as a graphic designer and artist.
